Concord, NH - The NHHEAF Network Organizations' television campaign has received a
Telly Award. The television commercials feature illustrations by local artist Jim Roldan and
were produced and directed by Comcast Spotlight of Bedford, NH.
The Telly Awards were introduced in 1978 to honor local, regional and cable TV
commercial campaigns. This highly respected, international competition receives over
14,000 entries annually.
The Organizations' most recent campaign, aired first during the 2008 NBA Finals, focuses
on college financing available for aspiring college students. A series of five commercials
was developed, each describing the unique ways that individual students and parents
benefit from the Organizations' services. The campaign slogan reminds viewers that the
nonprofit New Hampshire Higher Education Loan Corporation (NHHELCO) is "the choice
for your student loans".
"We reduced our operational costs by serving as an in-house
creative department and redirecting advertising dollars for charitable purposes. So, it is
especially rewarding to know that our efforts are appreciated by industry professionals,"
said VP for Corporate Communications & Marketing, Tara Payne.
The campaign will continue through the summer on local and national television stations.
To learn more about the Organizations, visit www.nhheaf.org or call 800.525.2577.
The NHHEAF Network Organizations are comprised of four 501(c) (3) nonprofit organizations that
provide students and families with the resources and funding to pursue higher education
aspirations. Funds generated by the Organizations make their charitable mission possible as
student loan earnings are reinvested in programs and services that benefit citizens of New
Hampshire. For more information, visit www.nhheaf.org
Posted 07/07/08 to www.NASFAA.org. Posting of press releases is done as a service to Members and does not imply endorsement or support by NASFAA. NASFAA does not review this information for content or accuracy.